fundera

Display Ads

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PROJECT OVERVIEW:

Create display ads for Fundera's growth team to use on social media and with affiliate partners.

MY ROLE:

Conceptualize and design multiple display ad concepts to be used in A/B testing with affiliates and across social channels.

SBA Case Study

This case study was used as collateral by the Business Development team in pitch meetings and to conduct outreach to banks while leveraging an opportunity to generate a revenue share on customers that would otherwise be declined.

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PROJECT OVERVIEW:

Create case studies and marketing collateral for Fundera's Business Development team that highlight referral partnerships they've established with banks and other financial technology companies.

MY ROLE:

As an in-house marketing designer I was in charge of conceptualizing and designing case study deliverables to be included in email outreach, pitch meetings, and presentations.

Email Design

Fundera strives to deliver helpful and relevant content to its audience of small business owners and entrepreneurs. Our marketing team also uses email campaigns to nurture leads, strengthen relationships with existing customers, and build brand awareness.

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PROJECT OVERVIEW:

Create email designs for Fundera's lifecycle campaigns such as renewal series, onboarding series, and the Fundera weekly newsletter.

MY ROLE:

I was in charge of designing email banners and templates that were sent out to 10K+ of Fundera's customers.

Infographics & Data Visualizations

These infographics were created to accompany articles and data reports on Fundera's blog and it's independent content site, JustBusiness. Fundera's blog specializes in all things small business finance, while JustBusiness is catered to addressing the unique problems new and startup business owners face.

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PROJECT OVERVIEW:

Create infographics for Fundera's data reports and highest trafficked articles. Overarching goals were to improve site experience, implement technical SEO best practices, and generate link building assets for the content marketing team.

MY ROLE:

I was in charge of conceptualizing and designing all recent infographics that live on Fundera's blog, which has 1M+ unique monthly visits.